COMMERCIAL / DEVELOPMENT
From boutique condominium projects to larger-scale residential developments, MerryFox Realty brings decades of North Shore real estate experience, local market knowledge, and established relationships to every project. We work with developers to strategically position, market, and sell new construction and condominium developments from pre-sales through completion. Our development portfolio includes RIVERWALK, BRIX, and The Elbridge, and 50 St. Peter Street representing millions of dollars in North Shore residential real estate sales.
Our team combines the flexibility of an independent brokerage with proven expertise in development marketing, branding, digital marketing, buyer outreach, and sales. We create targeted strategies that connect each project with the right buyers and investors.
Merry Fox Realty has provided marketing and brokerage pre-planning services as well as general support to our permitting and approval process for our project. After working with the top Commercial Brokers in Boston, I have found the MerryFox Team to have the most expertise on mixed-use and commercial developments. I give Merry Fox my highest reference without qualifications for their professionalism and customer service.
- Gregory Winter, Winter Real Estate Advisors, LLC
MerryFox is the best North Shore broker. Personal attention matters. The agency has it all. Knowledge, hard work, real estate acumen and attention to the tiniest of details.
- Bill Luster, Charing Cross Realty Trust
At RIVERWALK in Salem, MerryFox led the project's branding, positioning, website, marketing, lead generation, and sales strategy from concept through closing. The 37-residence luxury condominium development achieved 50% pre-sales before occupancy and established the highest condominium price per square foot in Salem at the time."
- Dan Fox, President
From Vision
to Value
- Site Selection & Positioning
Define the project vision, positioning and opportunity, creating a clear foundation for the development. - Branding & Identity
Create a distinctive project identity. Design project name, logo, visual identity and brand that establishes the personality and market position of the development. - Marketing Plan
Build a comprehensive marketing strategy with targeted messaging, digital marketing, advertising, social media, photography, renderings, video and other sales collateral. - Lead Generation
Generate awareness and qualified buyer leads through targeted campaigns, digital marketing, PR, social media, broker outreach and strategic partnerships. - Pre-Sales & Reservations
Build buyer confidence and create momentum through early presentations, reservations and pre-sales—positioning the project for success before completion. - Sales & Closing
Guide buyers from initial interest through contract, purchase and closing with an experienced sales and transaction team
